Created by Sally Golan, Founder of Social Exposure Media and Paul Farkas, Founder of SocialTV.com, the New York-based organization, SoCin will engage key players in the worlds of film & television, online, mobile and social media, to discuss and recognize the impact social media has made on today.
After a highly successful conference in New York City last April 2010 during the Tribeca Film Festival, SoCin is proud to present Social Cinema Week in Toronto during the 2010 Toronto International Film Festival from September 13 – 16, 2010. "I’m extremely excited about SoCin Toronto for two reasons. Firstly, Toronto is my hometown, it’s where I grew up and so, I’m proud to show off my city!” says Sally Golan. ”And secondly, Toronto is one of the globe’s most active cities when it comes to social media, and I’m not just talking Facebook. It’s a hub for both film & social media making it a perfect city for this year’s Social Cinema Conference.”
Social Cinema Week is a division of The SoCin Organization, the first and foremost social entertainment agency that encompasses social film & TV education, standardization, and production. SoCin aims to teach producers, filmmakers, studio executives, networks, brands and entrepreneurs how to use social media in creative, innovative and engaging ways optimizing their creative vision, achieving Hollywood-level success in the emerging space. “Social TV is largely the intersection between TV, the Internet, and Social Media, and everyone is going to want in. It’s happening already,” says Paul Farkas. “Entertainment is being reinvented to embrace new ways of co-storytelling, co-creation and co-viewing expression and enjoyment. With such disruption however, our industry will need to minimize the pitfalls of multimedia-tasking distraction, addictive engagement and the changing geosocial culture out-of-home. It’s going to be a wild ride.”
Check out the event page for more info: http://www.facebook.com/#!/event.php?eid=104327782961260&ref=mf
For advance tickets, please visit: http://www.eventbrite.com/event/668308930
How big is social media today?
• Over 70+ million videos on YouTube
• 29% of consumers under 25 get most/all of their TV Online
• Nearly 60m people routinely watch TV Online
• 29% of home TV/movie time is simultaneously spent with Internet/Mobile for 16-24 yr olds
• Video/multimedia traffic will comprise over 90% of Internet traffic by 2014
• There have been 1.1+ billion tweets on Twitter to date
• Twitter movie buzz has been noted by many experts to highly impact the Box Office
• There are currently 500+ million users on Facebook
• Among 18-24 year-olds, 46% liked their favourite shows on Facebook
• Social TV was deemed 1 of 10 technologies to change the world (MIT Technology Review)
