“aFASHIONado reflects fashion as a source of expression which should be available for everyone -- rich, poor, voluptuous, skinny. Fashion should not have borders, nor should it alienate.” Defined by the Calgary Herald. When Edmundo, owner of Empire Media invited Industry Insider to partake in the fashion show, I looked up the designers being showcased and had to cover it. Featuring F.A.T Alternative Fashion week’s very own “Hedylidae” by Emily Woudenberg & Anastasiya Kuevda, and “Birthia” by Osvaldo Sales.
As you can see from the video, the clothing was beautiful. “Hedylidae” had clean lines and was a collection that women could wear right off the rack. “Birthia”, what a collection! When I first saw the pieces I thought to myself, what is this? Then I saw the collection on the ladies – my jaw dropped. I looked at Edmundo, coordinated everyone and rushed to the studio to shoot the collections.
The makeup artist, Anita B., was a machine! She prepared the 8 girls for a great shoot and video. If you’re from Toronto, you will love this clip.














