From CBS Interactive to Sympatico MSN, industry insiders
from North America’s leading film & television powerhouses will gather at this year’s most
innovative social media, film & TV forum, SoCin Social Cinema Week is taking place at the heart
of the Toronto Film Festival (venues include: the prestigious filmmakers hub, The Spoke Club;
ART Condos; Blowfish & Century Room.)
Created by Sally Golan, Founder of Social Exposure Media and Paul Farkas, Founder of
SocialTV.com, the New York-based organization, SoCin will engage key players in the worlds of
film & television, online, mobile and social media, to discuss and recognize the impact social
media has made on today.
After a highly successful conference in New York City last April 2010 during the Tribeca Film
Festival, SoCin is proud to present Social Cinema Week in Toronto during the 2010 Toronto
International Film Festival from September 13 – 16, 2010. "I’m extremely excited about SoCin
Toronto for two reasons. Firstly, Toronto is my hometown, it’s where I grew up and so, I’m proud
to show off my city!” says Sally Golan. ”And secondly, Toronto is one of the globe’s most active
cities when it comes to social media, and I’m not just talking Facebook. It’s a hub for both film &
social media making it a perfect city for this year’s Social Cinema Conference.”
Social Cinema Week is a division of The SoCin Organization, the first and foremost social
entertainment agency that encompasses social film & TV education, standardization, and
production. SoCin aims to teach producers, filmmakers, studio executives, networks, brands and
entrepreneurs how to use social media in creative, innovative and engaging ways optimizing their
creative vision, achieving Hollywood-level success in the emerging space.
“Social TV is largely the intersection between TV, the Internet, and Social Media, and everyone is
going to want in. It’s happening already,” says Paul Farkas. “Entertainment is being reinvented to
embrace new ways of co-storytelling, co-creation and co-viewing expression and enjoyment. With
such disruption however, our industry will need to minimize the pitfalls of multimedia-tasking
distraction, addictive engagement and the changing geosocial culture out-of-home. It’s going to
be a wild ride.”
Let’s talk about how social media is changing the entertainment world
From CBS Interactive to Sympatico MSN, Industry Insiders from North America’s leading film & television powerhouses will gather at this year’s mostinnovative social media, film & TV forum, SoCin Social Cinema Week is taking place at the heartof the Toronto Film Festival (venues include: the prestigious filmmakers hub, The Spoke Club;ART Condos; Blowfish & Century Room.)